My Secrets for reading and interpreting on-line feedback of customers

If you're like me, you've read hundreds (if not thousands) of online customer feedback and reviews of various products (in my case, the tool-products). Unless you are personally with a particular instrument or another product for a long time, I believe that customer feedback to evaluate the single best way to determine how well a tool or other product areas actually works, and more or less. (Dimensions and features are almost always clear fromProducers in the product information.)

However, even if the feedback from key customers, and probably the best way to really evaluate something, you have these views with what I've read called a "skeptical eye." In other words, do not take every post at face value! Moreover, often in view of online customer feedback on products, you will see the number of assessments, which have written (for example, is a completely new product, your interest) should be limited. E 'is not all you can know when you are ready to wait for more reviews to be written to do. So do not forget that your opinion and understand that if more articles are written, these articles are probably not all in line with the low number of votes you have available now.

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Here are some of my "customer feedback, read and interpret" secret / beliefs, I offer:

1. Rarely has a product loved by all its users! Equally rare is a producthated by everyone! What I'm looking for, and this is available all the feedback on the product and look for the positive or negative overall impression of the product reviewers to read. For my purposes, I try to determine if it is a tool that hatred as a tool or very, very similar.

2. In the interpretation of comments, I reject all "aberrant," he said. This means that the comments are very positive or very negative and that of most of the remaining comments. For example: if I40 comments and read the vast majority of them evaluate the product as "so so" and one or two commentators glowing praise on the product, I will discount one or two enthusiastic reviews. Of course, if all comments are very positive or very negative, there are no outliers.

3. I despise the negative comments made by only one or two reviewers as well. Unfortunately it is too easy for the individual product is competing to buy a product just for the purpose of beingcapable of a negative review about a product and try to push the reader comment, a question that promotes it. It is easy to see why some of these will be mentioned in their review of the product to promote it. Another way this place is that the negative reviews will show some very minor defects in a product that is not very important, a normal person. But their contribution is as large numbers of these little things (usually claypersonal preference or feature absences) are important for the basic functioning of the product.

4. If the producer is a product of "maximum support", a special feature to a product (for example, perhaps a new multi-range variable speed control on an electric drill), I read the comments and see how many times this feature Actually, the customers mentioned above. If the function is not mentioned or only mentioned once or twice, it means that users do not really find the "special" than useful (andIt will probably not).

5. When a product before (for example, the product does not work or do not work on some product) is mentioned by the reviewer, I try to see how happy the manufacturer corrected the problem (that is, the manufacturer shall notify the customer immediately replace the product immediately fixed, or instead of saying "go fly a kite"). If a customer had to contact the manufacturer, this is rarely tell theirReview what they are about customer service, good or bad place.

6. If a product is interested in a particular standard that are very characteristic (for example, a 2 - stage battery charger for a jump start battery so that the bridge can be left in an outlet), I'm happy for all the comments on these functions. In this case, I'm looking for feedback on the fact that the function worked as expected and if there are problems.

7. Finally, and not a secret, like most people, IFlights to assessments that provide "detailed". Comments like "fantastic tool", "recommended" or "a piece of junk, let me measure the general sentiment of the reviews on a tool / product, but that's all. The "detail" Of course it can, under certain preferences and / or dislikes about the tool or product is zero.

I hope these online customer feedback, write "secret / beliefs" could be useful for your customer reviews in the future "to wade through!"

My Secrets for reading and interpreting on-line feedback of customers

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